Tag: Strategic Market Management

Aaker/Moorman’s Strategic Market Management (11th Edition) Consulting in Advertising Supplier Management

There are two kinds of strategic advertising consulting. The first is the growth of strategic advertising plans consisting of services and product development, pricing strategy, distribution, and perhaps the most high profile, promo, and marketing. The second type of strategic advertising and marketing consulting is concentrated extra on advertising and marketing management. Not the development […]

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